First of all…

I’m a father of two beautiful children. I’m proud to be the face of On Point Marketing – a marketing agency based in Australia. It wasn’t an easy road to starting up my own business though.

Before all this, there was Brian who worked as an allied health professional. I would tailor eye exams for doctors. It was a rewarding job but it was incredibly limited and I quickly fell into a comfort zone.

I then jumped into the corporate world and my first gig was in medical devices. My second corporate gig was in the FMCG space. Both positions I found quick success by winning multiple awards and providing millions and millions of dollars worth of medical devices. Once again I fell into a comfort zone. 

First of all…

I’m a father of two beautiful children. I’m proud to be the face of On Point Marketing – a marketing agency based in Australia. It wasn’t an easy road to starting up my own business though.

Before all this, there was Brian who worked as an allied health professional. I would tailor eye exams for doctors. It was a rewarding job but it was incredibly limited and I quickly fell into a comfort zone.

I then jumped into the corporate world and my first gig was in medical devices. My second corporate gig was in the FMCG space. Both positions I found quick success by winning multiple awards and providing millions and millions of dollars worth of medical devices. Once again I fell into a comfort zone. 

I developed ‘Imposter Syndrome’ and Self-Doubt

Then I had a vision to start up my own business. Imposter syndrome and self-doubt set in my mind very quickly. Who was I to start up my own business? Who was I to start charging for my services? Who was I to get clients of my own?

There was no glorious opening day after I finally left the corporate world. Had I made a mistake by taking this leap?

I kept at it and tested how I could get my message out there. I tested one platform, then another and just when I thought I had the right combination something else would need tweaking. I realised that in order to survive in this online marketing space you needed to always need to be testing and be quick to change. It’s like cooking a meal. Sure there maybe a plan but along the ways you want to experiment to make sure you get the best flavours. This is where many businesses fall into a trap.

I developed ‘Imposter Syndrome’ and Self-Doubt

Then I had a vision to start up my own business. Imposter syndrome and self-doubt set in my mind very quickly. Who was I to start up my own business? Who was I to start charging for my services? Who was I to get clients of my own?

There was no glorious opening day after I finally left the corporate world. Had I made a mistake by taking this leap?

I kept at it and tested how I could get my message out there. I tested one platform, then another and just when I thought I had the right combination something else would need tweaking. I realised that in order to survive in this online marketing space you needed to always need to be testing and be quick to change. It’s like cooking a meal. Sure there maybe a plan but along the ways you want to experiment to make sure you get the best flavours. This is where many businesses fall into a trap.

It’s Easy for Businesses to fall into a trap

If you’re a business owner and you’ve setup an online presence (websites, social media accounts, email lists etc.) – well done! The misconception is that once these have been set up it’s good to go. This couldn’t be further from the truth. All of your online presence needs to be nurtured. 

You might have experienced this yourself. How many times have you closed a website because it loads too slowly or doesn’t fit properly on your phone? Have you heard from a friend that there’s a new local take away joint only for it not to have a website, online menu or opening hours? The list could go on…

How much business could you be missing out on by not having your online presence updated regularly?

Here’s how I can help you

Paid Traffic Strategies

One of the most under-utilised techniques in building your audience is through paid traffic. We can help you be seen by the right people at the right time. We achieve this through paid social (Facebook Ads) as well as paid search (Google Ads).

Website Development and Management

Just like keeping up with appearances in your brick and mortar shop front, your website is your gateway to the online world. It allows your clients and potential clients to shop and see what is available. Ensuring that you have an informative and seamless website that is desktop and mobile friendly can benefit your business greatly. We help you build and manage your website.

Organic Social Media

Organic social media helps to grow your online presence and it is another tool that can be used to keep you in touch with your current clients. Although its impact is now limited it is still a ‘no-cost’ method of publishing content. Despite the fact that paid social media has a much higher reach, organic social media still is still useful when used properly.

Permission Based Marketing

With face to face interaction decreasing and more and more consumers opting to research outside of the typical 9-5 work hours, e-mail campaigns, messenger marketing and sms marketing are growing in popularity. We are able to help set up and create marketing strategies that work to grow your audience and database.

Strategy Sessions

Our 1 on 1 strategy sessions are compiled and completed with our principal marketer, Brian. Our sessions are developed to perform a deep dive into your industry, your competitors and what they are doing. We also provide you with a strategy to grow your individual business as we understand that no two businesses are the same.

Internal Sales Training

With all the strategies that are available and the ability to drive traffic to your doors, we can help to streamline your team to help communicate and convey the same message so there is no confusion. We help to implement systems in place so that you don’t have to physically be there to answer every question allowing you more time to work on your business.

Mario Sassine

Mario’s Upholstery, Bankstown

 

Joseph Bitar

Unified Chiro, Merrylands

Joseph Bitar Chiropractor 

Karen Deng

6D Vision, Miranda

Ibrahim Anmak

Optomeyes Eyewear, Auburn

Sussan Huynh

Tu Embroider, Cabramatta

Peter Chee

Primary Care Chiropractic, Warwick Farm

The Team At Optometrist Menai

Menai

Rita Pak and David Ng

Southern Eyecare, Kogarah

Your Next Steps

I understand how venturing into new territory like online marketing can feel daunting and overwhelming. Many businesses that we have worked with felt the same way at the beginning but quickly found that I like to keep things transparent and as simplified as possible. I’m happy to offer a FREE strategy session. Here I’ll help you uncover your online presence, share with you what your competitors are doing and provide a strategy to help you propel your business in the right direction. I hope that you understands that these meetings are reserved for those who are serious about online marketing and are close to or have launched a product or service already.

Remember, there’s no obligation for you to continue using my services after this initial strategy call.

Your Next Steps

I understand how venturing into new territory like online marketing can feel daunting and overwhelming. Many businesses that we have worked with felt the same way at the beginning but quickly found that I like to keep things transparent and as simplified as possible. I’m happy to offer a FREE strategy session. Here I’ll help you uncover your online presence, share with you what your competitors are doing and provide a strategy to help you propel your business in the right direction. I hope that you understands that these meetings are reserved for those who are serious about online marketing and are close to or have launched a product or service already. 

Remember, there’s no obligation for you to continue using my services after this initial strategy call.

Mario Sassine

Mario’s Upholstery, Bankstown

 

Joseph Bitar

Unified Chiro, Merrylands

Joseph Bitar Chiropractor 

Karen Deng

6D Vision, Miranda

Ibrahim Anmak

Optomeyes Eyewear, Auburn

Sussan Huynh

Tu Embroider, Cabramatta

Peter Chee

Primary Care Chiropractic, Warwick Farm

The Team At Optometrist Menai

Menai

Rita Pak and David Ng

Southern Eyecare, Kogarah

Learn our secrets to online marketing and use them in your business!

Learn our secrets to online marketing and use them in your business!

 

 

Once you subscribe these are the emails that you will receive:

1) Paid Social

2) Optimising your website

3) Organic social media

4) Email/Sms and messenger marketing

5) Final email

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